Posts written by Claire

I’m Claire from the fashion blog The View From Here and I’ve been asked to guest-blog for the This Is Now project – honoured to do so! I’ve been examining my definition of what “now” is as regards to fashion. For me, despite being slightly bizarre and apparently unrelated, fashion is defined by the photo above.

Jeff Cushner / CC BY-NC-ND 2.0

Bear with me – the image above is spiky, colourful, layered but also subtle. The thing that drew me to this image though is it’s variety. There’s a mix of colours and shapes and sizes. Fashion now is full of variety. This can manifest itself in individual outfits – it’s no longer unusual for one to wear couture with high street, high fashion with vintage, whether charity shop or a hand-me-down or a vintage store. You can wear a mixture of designers and different patterns, shapes which don’t go together and items of clothing which would never once have gone together.

Fashion’s variety doesn’t just show up in one outfit – it can be prominent in the styles with which a single person chooses to dress. Gone (at least to a larger extent than in the past) are the boundaries and cliques to which a person belonged and thus dressed like. From day to day, you (and certainly I!) can vary between nu-rave, goth, preppy, rock chick, jock, homeless chic, Glamazon, Rah, grunge, monochrome, vintage, country, structural, classic etc without any repercussions. Because you can just play with what you want to wear, much more so than before. Inspiration is gained not only from magazines, but from the catwalk directly, street style, fashion blogs, clubbers and lots of different shops, more accessibly than before.

Fashion is based on a spectrum, just like the image I chose. The items we choose to wear and the way we mix it up are all different, yet connected. Ultimately it all goes back to the beginning – This Is Now in fashion.

tagged Claire fashion this is now

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